online fundraising and social media campaigns that are designed with one guiding principle – ROI, Return on your Investments. Our work runs the gamut, but generally falls into the following categories:
and, everything in-between including: building your housefile, paid advertising, email fundraising appeals and campaigns, year-end fundraising campaigns, advocacy campaigns, chaperoned emails, design, creative and technical execution, website development, and mobile marketing.
direct fundraising opportunity and a way to lift your overall fundraising program via multi-channel fundraising. We work with your team to maximize both revenue streams.
Today’s growth opportunities in online fundraising, social media, and event (peer-to-peer) fundraising are exciting because your supporters are more connected and empowered by online channels than ever before. Engaged supporters can raise money on your behalf using online tools and running a marathon on your behalf. Emergency relief donations are spontaneous and immediate via online or mobile phone. And, the biggest opportunity for our industry–year-end giving–is now enabled with more tools and last-minute giving opportunities than ever before. We help your team make the most of these opportunities.
Annual gross revenue from multi-channel donors is typically four times that of offline-only donors and three times that of online-only donors. Retention rates also increase dramatically for multi-channel donors. Even offline donors that never donate online are more valuable simply as a result of putting them in an organization‘s email stream. Again, we work with your team to identify the best ways online can improve offline fundraising results and lift response rates via multi-channel fundraising.
We’ll help you use Social Media to:
Online fundraising, advocacy, and social media, especially Facebook, is playing a larger role in your fundraising program. Even if you’re only raising 7% – 10% of your annual revenue from online sources, online communication is playing a major role in support of your direct mail, major gift, and event fundraising. Let us help you develop your online strategy, come up with compelling creative ideas for the right audience to mobilize and fundraise throughout the year leading up to a robust year-end campaign.
Apr 01st, 2010
Cyndi Lauper´s True Colors Fund Launches Campaign to Spur Straight Support for Gay, Lesbian Bisexual and Transgender Equality
Cyndi Lauper, Elton John, Whoopi Goldberg, Jason Mraz, Cynthia Nixon, Anna Paquin, Sharon & Kelly Osbourne, Judith Light, Kim Kardashian, Clay Aiken, Wanda Sykes, and others join forces in Give a Damn Campaign Video Series
April 1, 2010 [NEW YORK] Cyndi Lauper´s True Colors Fund today launched the Give a Damn Campaign (www.WeGiveADamn.org), a bold, web-based initiative with the goal of educating and engaging the straight community in the advancement of gay, lesbian, bisexual and transgender equality. The call-to-action campaign kicks off with the release of its first series of videos which feature Cyndi Lauper, Elton John, Whoopi Goldberg, Jason Mraz, Cynthia Nixon, Anna Paquin, Sharon & Kelly Osbourne, Judith Light, Kim Kardashian, Clay Aiken, Wanda Sykes, Eric Roberts, and Kevin Alejandro expressing why they Give a Damn about equality.
"In my life I´ve crossed paths with many different people and I´ve seen firsthand what it means to be discriminated against," said Cyndi Lauper, True Colors Fund co-founder. "I´ve come to realize equality means a lot to people who don´t have it and that, as a straight person, I have a responsibility to stand up for gay and transgender people each and every day. We all have to get involved; we all have to give a damn."
The Give a Damn Campaign´s debut video series, produced by Red Thread Productions, directs viewers to wegiveadamn.org, an innovative and interactive website designed by Purple Crayons, where they are presented with ways they can get informed and get involved.
The site is designed as an easy to understand introduction to the issues affecting the gay, lesbian, bisexual and transgender community. In addition to the video component, wegiveadamn.org features three important sections: the Damn Blog, which is updated daily to keep readers informed on breaking news and ways to get involved, Personal Stories, where visitors can read about why other people support equality and how inequalities have affected their lives and Damn Issues, where visitors can learn about the issues that matter most to them.
Wegiveadamn.org also functions as a helpful tool for people to get involved in advancing equality. In particular, visitors are urged to reach out to the straight people in their lives to encourage them to show their support. Through the use of the site´s "Tell a Friend" feature and social media tools like Facebook and Twitter, users are able to easily share any of the videos, personal stories or other content that will best assist them in opening a dialogue about equality with the people in their lives. Additional opportunities to get involved are available through partnerships with an array of non-profit organizations. One of the easiest things visitors can do to support equality is join the Give a Damn Campaign. By providing their email address visitors can stay informed and stay involved, as well as enjoy a personalized and customized version of wegiveadamn.org.
"Our focus is to open a dialogue with everyone, especially the straight community, who may not be fully aware of the inequality facing gay, lesbian, bisexual and transgender Americans. The Give a Damn Campaign will help bridge that gap," said True Colors Fund Executive Director Gregory Lewis. "´Equality for all is the basis upon which this country was built and it can only be achieved if we all get informed and get involved."
ABOUT THE TRUE COLORS FUND
True Colors Fund, the non-profit organization co-founded by music icon and longtime activist Cyndi Lauper, seeks to inspire and engage everyone, particularly the straight community, to become active participants in the advancement of lesbian, gay, bisexual and transgender (LGBT) equality and ensure a strong and vibrant LGBT community.
For more information please visit www.truecolorsfund.org.
ABOUT SPONSORS
The Give a Damn Campaign has been made possible with the very generous support of lead sponsors Purple Crayons, designers of wegiveadamn.org and the Give a Damn logo, and Red Thread Productions, producers of the Give a Damn video series. Additional support has been provided by Eccentricity Design, Dietrich Nelson & Associates, Inc., Jeff Ertz, Keaton Simons, MAC Cosmetics, and Mayu Mishina.
ABOUT PARTNERS
The True Colors Fund´s non-profit partners are: CenterLink: The Community of LGBT Centers, Freedom to Marry, Gay & Lesbian Medical Association (GLMA), Gay, Lesbian and Straight Education Network (GLSEN), Human Rights Campaign (HRC), Immigration Equality, Services and Advocacy for Gay, Lesbian, Bisexual and Transgender Elders (SAGE), Servicemembers Legal Defense Network (SLDN), The Trevor Project.
About Purple Crayons
Purple Crayons is a digital solutions company founded in 1995 by President/CEO Candi Boyer and Chief Creative Officer Pamela Maitland. The company provides an integrated set of strategy, creative, and technology services that takes an Internet business from concept to launch. Purple Crayons' core interactive and visual design skills have allowed them to develop fresh, innovative, and custom solutions for clients, which include JVC Electronics, IBM, ABC Television, HBO, and more nationally recognized brands. For more information, visit www.purplecrayons.com.
DENVER, CO (January 25, 2010) - Purple Crayons is please to announce today that they have signed the Dumb Friends League of Colorado to redesign their website. The new website will have a new design and built on Drupal's content management application.
About Dumb Friends League
Founded in 1910, the Dumb Friends League is a national leader in providing humane care to lost and abandoned animals, rescuing sick, injured and abused animals, adopting pets to new homes, helping pets stay in homes, and educating pet owners and the public about the needs of companion animals.
The Dumb Friends League is the largest animal welfare organization in the Rocky Mountain region, welcoming tens of thousands animals to our two shelters. We turn no animals away.
About Purple Crayons
Purple Crayons is a digital solutions company founded in 1995 by President/CEO Candi Boyer and Chief Creative Officer Pamela Maitland. The company provides an integrated set of strategy, creative, and technology services that takes an Internet business from concept to launch. Purple Crayons' core interactive and visual design skills have allowed them to develop fresh, innovative, and custom solutions for clients, which include JVC Electronics, IBM, ABC Television, HBO, and more nationally recognized brands. For more information, visit www.purplecrayons.com.
DENVER, CO (May 15, 2009) - Purple Crayons announces the launch of the educationaloutfitters.com website. Educational Outfitters contracted Purple Crayons to develop a new brand which would talk to their different audiences. Purple Crayons updated the logo, designed the website and marketing materials. The Educational Outfitters site was built upon an asp.net Content Management System which Purple Crayons integrated the new templates within the existing system.
The site launched in May and has been receiving great response.
About Educational Outfitters
Educational Outfitters is built on local ownership and a heart to serve. Our storeowners are members of your community with the capacity, experience and desire to best serve you, schools and students. Our business model combines the best in local service with the strength and reach of a national leader. Together, we have been a catalyst for change in an industry where too often schools are provided limited school uniform offerings and families given poor service.
About Purple Crayons
Purple Crayons is a digital solutions company founded in 1995 by President/CEO Candi Boyer and Chief Creative Officer Pamela Maitland. The company provides an integrated set of strategy, creative, and technology services that takes an Internet business from concept to launch. Purple Crayons' core interactive and visual design skills have allowed them to develop fresh, innovative, and custom solutions for clients, which include JVC Electronics, IBM, ABC Television, HBO, and more nationally recognized brands. For more information, visit www.purplecrayons.com.
DENVER, CO (February, 27th, 2009) - The GLBT Center of Colorado today announced the launch of glbtcolorado.org, a comprehensive online resource for GLBT community in Colorado. The website was launched on February 27th.
The site features up-to-date national and LGBT news, events, calendars and resources for the GLBT community. The Center wanted a site that they could easily update content, images and video. Purple Crayons designed and developed the site and built on Purple Crayons' content management application. The CMS allows the Center to create new calendars, blogs and events through the administrative area.
About The GLBT Center of Colorado
The GLBT Community Center of Colorado is the only statewide, nonprofit community center dedicated to
providing support and advocacy for Colorado's gay, lesbian, bisexual and transgender (GLBT)
population. It serves as a catalyst for community organizing, support services, social activities and cultural
events.
About Purple Crayons
Purple Crayons is a digital solutions company founded in 1995 by President/CEO Candi Boyer and Chief Creative Officer Pamela Maitland. The company provides an integrated set of strategy, creative, and technology services that takes an Internet business from concept to launch. Purple Crayons' core interactive and visual design skills have allowed them to develop fresh, innovative, and custom solutions for clients, which include JVC Electronics, IBM, ABC Television, HBO, and more nationally recognized brands. For more information, visit www.purplecrayons.com.
DENVER, CO (July 8, 2008)-Purple Crayons Interactive, a new media agency, announced today the opening of its new headquarters office at 1514 Blake Street, Ste. 200, Denver.
"We are excited to relocate to downtown Denver," remarked Purple Crayons President Candi Boyer. "Our new, larger office will accommodate our growing team, and the best thing is that we are now at the center of it all-for business in Denver."
Purple Crayons will hold an open house at the new location on Friday, August 1 from 4:00 to 7:00 p.m. RSVP to grandopening@purplecrayons.com.
About Purple Crayons
Purple Crayons is a digital solutions company founded in 1995 by President/CEO Candi Boyer and Chief Creative Officer Pamela Maitland. The company provides an integrated set of strategy, creative, and technology services that takes an Internet business from concept to launch. Purple Crayons' core interactive and visual design skills have allowed them to develop fresh, innovative, and custom solutions for clients, which include JVC Electronics, IBM, ABC Television, HBO, and more nationally recognized brands. For more information, visit www.purplecrayons.com.
DENVER, CO (July 2, 2008)-Purple Crayons Interactive, a digital solutions company, announced today that it had received national certification as a Women's Business Enterprise by the West Certification Committee, a regional certifying partner of the Women's Business Enterprise National Council (WBENC).
By including women-owned businesses among their vendors, corporations, and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier/vendor diversity programs.
About Purple CrayonsPurple Crayons is a digital solutions company founded in 1995 by President/CEO Candi Boyer and Chief Creative Officer Pamela Maitland. The company provides an integrated set of strategy, creative, and technology services that takes an Internet business from concept to launch. Purple Crayons' core interactive and visual design skills have allowed them to develop fresh, innovative, and custom solutions for clients, which include JVC Electronics, IBM, ABC Television, HBO, and more nationally recognized brands. For more information, visit www.purplecrayons.com.
About WBENCThe Women's Business Enterprise National Council is the nation's largest third party certifier of businesses owned and operated by women in the United States. WBENC is a resource for the more than 700 U.S. companies and government agencies that rely on WBENC's certification as an integral part of their supplier diversity programs. For more information, visit www.wbenc.org.
Friday, October 12, 2007
MatthewsPlace.com Launch Starts National Dialogue on Disenfranchised LGBTQ Youth with Local Events Throughout the Country
DENVER, CO The Matthew Shepard Foundation today announced the launch of MatthewsPlace.com, a comprehensive online resource for LGBTQ youth in America. The website is launched on October 12, 2007, the ninth anniversary of Matthew Shepard´s passing, with a series of local events throughout the country and an online video stream featuring Judy Shepard, executive director of the Matthew Shepard Foundation.
"MatthewsPlace.com is a dream come true for the Matthew Shepard Foundation and hopefully for lesbian, gay, bisexual, transgender, questioning and allied youth all over the country," said Shepard. "It is a safe online place full of critical resources and information, a place where LGBTQ youth can see themselves reflected in our society, feel affirmation, and gain insights to help them lead healthy, productive, hate-free lives."
Designed with a great deal of youth involvement, MatthewsPlace.com features up-to-date national and LGBT news, advice columns from notable voices and affirming resources on issues affecting LGBTQ youth, and an information hub for youth to access critical resources such as safe and inclusive direct-service providers, homeless shelters, and youth-serving organizations. This is the first of three phases of Matthew´s Place. In the coming year, the website will expand to include more interactive and cutting edge elements such as blogging, moderated chats, expanded ´ask the experts´ section, and individual youth spaces.
In connection with the launch, the Matthew Shepard Foundation and the National Association of LGBT Community Centers have partnered to host a conversation, via online video stream, with Judy Shepard about the realities facing disenfranchised and homeless LGBTQ youth in America.. More than 25 local events nationwide will celebrate the site´s launch and discuss critical issues facing LGBTQ youth. For a full list of local events, visit http://www.matthewsplace.com/.
Mistreatment, violence, and harassment of LGBT young people is a pervasive problem. According to GLSEN´s National School Climate Survey in 2005, nearly two-thirds of LGBT young people felt unsafe in school and over one-third had been physically harassed because of their sexual orientation. And for too many youth the home is not much safer or more welcoming. Some studies estimate that as many as half of LGBT teens experience negative reactions from their parents upon coming out, and nearly one-third have suffered physical violence by a family member.
For more information about this new online resource, visit http://www.matthewsplace.com/. Matthewsplace.com was designed by Purple Crayons Interactive, Inc based in Evergreen, Colorado. The Matthew Shepard Foundation was founded by Dennis and Judy Shepard in memory of their 21-year-old son, Matthew, who was murdered in an anti-gay hate crime in Wyoming in October 1998. Created to honor Matthew in a manner that was appropriate to his dreams, beliefs and aspirations, the Foundation seeks to "Replace Hate with Understanding, Compassion, and Acceptance" through its varied education, outreach, and advocacy programs. For more information, please visit www.MatthewShepard.org.
About Purple Crayons
Purple Crayons is a digital solutions company founded in 1995 by President/CEO Candi Boyer and Chief Creative Officer Pamela Maitland. The company provides an integrated set of strategy, creative, and technology services that takes an Internet business from concept to launch. Purple Crayons' core interactive and visual design skills have allowed them to develop fresh, innovative, and custom solutions for clients, which include JVC Electronics, IBM, ABC Television, HBO, and more nationally recognized brands. For more information, visit www.purplecrayons.com.