Did you know that on average each of us sends, receives, and replies to about a 100 business emails per day?

Want to get the most out of these 500 high-value impressions per week?

Here’s an easy peasy quick win you can use in the next 5 minutes to boost your email list, or get a new Facebook fan, or get a new petition signature, new participant, or promote a discount coupon–for FREE.

Just add an effective call-to-action line to your email signature.

If you use Outlook, just go to your File Menu > Options > Mail > Create or modify signatures for messages – and add a call-to-action to your signature.

If you use Gmail,  just go to the gear icon in the top right corner of your inbox and select Settings > Signature Editor and change or add a signature.

I change my call to action out depending on my latest promotion, but my “default opt-in” is 8 Secrets to Emails Your Readers Will Love, which has been very popular.

Screenshot 2014-09-25 19.25.11

What’s effective?

  • Keep your opt-in to one line
  • Make sure your one sentence offers a benefit or two
  • Hyperlink the opt-in to make it super easy to select
  • You can highlight the link or full sentence with a color if you really want it to stand out from the “sea of grey” in your email
  • Avoid images, even if your marketing department sends out requirements for branding of your event or conference. Sell your link in as few as words as possible for maximum click-throughs. You can always put branding and images on your landing page.

Ideas you can swipe

Here’s some ideas for your one-liners:

  • Impress your boss with ….
  • Early bird discount expires on … Click here to save $250.
  • Stop torturing yourself writing new headlines and steal these proven headlines.
  • Get exclusive flash sale alerts here
  • Be a hero tonight with this 15 minute delicious recipe for dinner
  • 101 Words that Sound Like Sounds to jazz up your writing.
  • BOOM! 15 ways to wow your audience. Yours free.
  • Stop being the thing that goes bump in the night and download Insomnia No More.
  • Want to know how to stop your teen from smoking?
  • Follow me on Twitter.

What’s stopping you?

What’s not to love about this quick win?

  • 5 minutes to complete
  • Free
  • New clicks from high value contacts


Here’s the best advice I got all week

by mandy on September 19, 2014

Want to stand out in today’s digital communications?

Make it easy for your reader.

Be direct.

And pass the 50 word test on your website, email, landing page, or blog to get higher conversions.

What’s the 50 word test?

It’s the best advice I got all week.

I failed the 50 word test and will fix it quickly thanks to the brilliant folks at The Persuasion Revolution.

The 50 word test is…

When someone lands on your page never having heard of you before, can your page answer these 3 questions in the first 50 words?

  • Who is this website for?
  • What exact pain points does it solve?
  • Why should they care?


I love www.helpscout.net, an outsourced help desk service for small businesses and nonprofits. This elegant homepage makes it clear the pain they solve. These guys are masters at headline writing when you continue to scroll for information with headlines like, “Invisible to your customers, incredibly useful to your team.”

Nailed it!

That’s exactly what people want from their customer/donor support.

Screenshot 2014-09-19 08.10.51


What’s strikes me about https://www.michaeljfox.org is how clear the copy is to drive action, which is empowering to a family dealing with Parkinson’s while building the foundation’s list.

Again, kudos to their copywriters. There is no question about the boldness of the mission and how the web visitor can take action RIGHT NOW.

Few distractions means more action whether you’re a nonprofit or small business.

Screenshot 2014-09-19 08.17.13


Go on. Take the test.

Double dog dare you.

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Wow! Here’s Your Social Media Post Cheat Sheet

by mandy on September 11, 2014

My Clever Agency is living up to their name with this wildly useful Infographic shown below (keep scrolling).

They give you social media posting template with annotated advice.

I think the “timing” at the bottom of the Infograph is a bit of dodgy advice.

I also encourage you to place your top keywords in your title, not just the first sentence.

But I’m nitpicking.

This baby streamlines your social media posting and I’m thrilled to share it here with you.

Remember, I don’t recommend you use all these social media platforms.

I strongly recommend you have ONE primary channel of communication with your audience, they channel they use most, with a second, maybe third channel at most.

For example, I use my blog as my primary channel with Facebook as my second.

Enjoy this template and my thanks to the good folks at My Clever Agency.


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It’s only 111 days till Christmas

September 5, 2014

More importantly, it’s only 84 days until Black Friday, when your year-end campaign becomes most visible. If you’re in retail or a nonprofit, you just shuddered reading this. This means you have about 83 days to prep for the season that drives, on average, 40% of your revenue. You’re up to the task. I believe […]

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How to pass the fortune cookie test

August 29, 2014

Are your sales or donations stalled? You ran a “sure-fire” campaign that just tanked? Whenever I hear crickets rather than cha-ching’s, here are the top mistakes I troubleshoot for where I veered off course. Mistake #1: If you’re selling to everybody, you’re selling to nobody Did I skip over the unglamorous work of narrowing my target […]

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Steal this right now

August 21, 2014

I was a lot happier for The ALS Association’s Ice Bucket Challenge success before I actually felt that ice water hit my own head. Holeee crap! That was reaaaaaalllllly cold. No more afternoon energy slump over here. The Ice Bucket Challenge is no longer “bucket size.” It’s a bona fide “glacier size” campaign. It’s raised […]

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When you need an image better than stock photo

August 15, 2014

Images work. Images bolster your opens, clicks, shares… you name it. Your audience loves images. It’s why Instagram’s popularity is skyrocketing and Pinterest is a major source of retail traffic. Pinterest refers up to 40 times more visitors to HSN.com than other social networks. Pinterest also dominates social media shares. Original images related to your […]

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9 proven tips you can use to write more share-able headlines

August 8, 2014

“List posts” are a hot ticket to viral shares. Pinterest is totally killing it in the percentage of social media shares. Who knew? No wonder Buzzfeed has gone “all in” on Pinterest. Only 11% of all content is ever shared more than 100 times. Ouch. If you want your content to get shared, Coschedule, the company […]

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How not to look stupid in your emails

August 1, 2014

Using big words in your email marketing isn’t just dumb. It makes you look stupid. Research out of Princeton reveals that using big “pretentious” words comes across as a sign of low intelligence and low credibility. Using small words comes across as far more credible. It’s also smart email copy writing. People click on what’s clear. […]

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Did social media kill the newsletter?

July 25, 2014

No. But the game changed. Here’s how. A dozen years ago, we found that newsletters were a brilliant way to “soft ask.” Share some great content, ask for a donation or sale in the content of your newsletter, and BAM! the money rolled in. It *was* brilliant because a newsletter cost very little in production […]

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