27 Hot LeadPagesEver wish you could get the Cliff Notes for growing your email list?

You know, just go straight to what works, and forget everything else?

Well, here’s your chance.

Click here to instantly get: 27 hot ideas to grow your email list with highly qualified leads super-fast.

Also, mind helping me out with something?

This hot-idea tip-sheet is totally free because I believe it will make your life easier. But I also want this tip-sheet to spread and help as many people as possible. For it to do that though, I need good people like you to spread the word and tell your friends and colleagues.

I’m partial, but I think your friends and colleagues will thank you for sharing this.

Please share on Twitter by clicking this link:

Otherwise, I sincerely hope 27 Hot Ideas to Grow Your Email List With High Qualified Leads Super-FAST helps you as much as as these tips have helped me and my clients.



P.S. Please be sure to drop me a note the when your email list has doubled or tripled. I’m fully expecting it to happen. :-)


Did you know that 55% of your readers spend less than 15 seconds actively on a web page before bouncing off?

This quick of a bounce is really hurting your click-through rate to get the sale, donation, or registration.

I’m about to show you a super-effective way to keep your readers glued to your email longer so you can boost your click-through rates.

It’s really tempting to declare your email campaign a winner based on open rates.

In my experience, though, email open rates are a good measure of how good your subject line is, your sender’s name credibility, your list segmentation, and the health of your email list. All good things for your email campaigns, but…

After your reader opens your email is where the real gold is.

This is why high profile media companies, like The New York Times and Upworthy long ago abandoned open rates as the primary measure of email success and instead focus on “attention” metrics.

Here’s one super-effective tip at writing compelling copy that you can use starting in 4… 3… 2… 1…

A cliffhanger

Copy writing cliffhangers are short sentences or phrases that build suspense that people “just have to” read on to resolve. We just can’t be left hanging.

Cliffhangers work extremely well as opening sentences, or in the body of your copy, because they create what psychologists call cognitive closure.

Curiosity works.

So when your mom said, “if everybody else jumped off a cliff, would you too?”

You finally have a good reason to say, “yep.”

Here are some good cliffhangers to use:

  • Ask a really good question
  • Make a sensational or declarative statement
  • Start with the end of your story leaving your reader wondering how in the world you got there
  • Make a humorous or witty statement
  • Use dialog or a quote
  • Issue a challenge

Cliffhangers you can swipe

CliffCustom cliffhangers are the best, but let’s wrap this post up with what I promised: some cliffhangers you can swipe and use right now:

Here comes the best part.

The moral of the story is…

But there’s another reason.

That’s when it gets weird.

Let me explain.

The only reason.

There’s one more reason.

Does this sound crazy?

The story doesn’t end there.

Wait, it gets better.


What do you do next?



Image credit: OaklandNative, compfight



Genius tool to cure subject-line anxiety

by mandy on July 2, 2014

Admit it, you’ve agonized over an email subject line longer than you wanted.

This debilitating condition is called subject-line anxiety.

And it drives you crazy.

Until now.

If you just gotta get an email out the door and don’t have time for “creative angst”…

I’ve got the tool for you…

Emotional Marketing Value Analyzer

This free tool analyzes your subject line or headline to score it’s emotional marketing value on an intellectual, empathetic, and spiritual level.

We all make decisions based on emotions not logic… including which emails we open or headlines we click.

Reaching your donors or customers in an deep and emotional way is the most important job of your marketing.

There is a cure for subject-line anxiety.

You don’t have to suffer anymore: http://www.aminstitute.com/headline/

You also don’t have to take my word for it.

Try it out for yourself.

It’s free

- Mandy

P.S. This week’s blog post is out early due to the 4th of July holiday here in the States.


One big reason to not be frustrated with Facebook

June 27, 2014

Are you frustrated with Facebook? Your “Reach” is way down, no-one sees your posts, and the only thing about “Facebook algorithm” you really understand is that you never want to hear the words “Facebook algorithm” again. Still holding out hope Facebook will work for you? Good. There’s at least one way Facebook can work wonders […]

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5 ways to write truly powerful emails

June 25, 2014

Email copy writing is truly an art, so it’s easy to understand why so many people struggle with it. But don’t let this scare you. Yesterday I shared that the three biggest online marketing challenges clients and reader experience are: It’s a struggle to grow my email list I don’t know what to say to […]

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3 truths about growing your email list

June 25, 2014

You’ve tried everything you know to grow your email list. So where, exactly, are your thousands of online customers or donors? The truth is, most of us struggle to grow our email list. And even if you have 1,000 or 25,000 email addresses, it’s tough knowing “what to say” in emails. I know. The three […]

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Free photos, headline hacks, copy writing tips, and bears, oh my!

June 20, 2014

I pay fierce attention to how entreprenuers and nonprofits grow their email lists. I’ve come across some email opt-ins that are just too good not to share. These gems offer free goodies you can use *and* lessons on how highly successful email opt-ins are working. Get “52 Headline Hacks: A cheat sheet for writing blog […]

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5 steps to create an email opt-in offer that really grows your email list

June 13, 2014

Using an email opt-in offer to grow your email list is a hot trend right now. Because it really works. If you’re already using an email opt-in offer, or “lead magnet” you already know how well they work. Here’s a great example: If you’re not using an email opt-in, what’s holding you back? You don’t […]

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digital channels that make you the most money

June 5, 2014

What really, really, really matters is how many of your leads convert into donors or customers. Period. If you want to grow your business or fund a new program at your nonprofit, conversion is all that really matters. There are 100′s of ways to recruit and convert leads online–which is the problem. With so many […]

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Your Ultimate Landing Page

May 30, 2014

Wanna see some good landing pages? And why they work? First…   And now… Basecamp, project management software. Tips for great landing pages Keep your landing page clean and simple with: Compelling headline in big bold typeface Sub-head should be an extension of the headline An image or video, but only if the video is embedded […]

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